Gigi Otero Public Relations
Los Angeles-based Gigi Otero Public Relations is an entertainment publicity and marketing firm specialized in executing comprehensive campaigns that target both the General Market and the U.S. Hispanic Market – now the largest minority group in the country approaching $1 trillion in buying power – for maximum market penetration.
Founded in 1995 in Miami, Gigi Otero Public Relations has built a solid reputation helping domestic and international entities attain prominence in the U.S., Latin America and around the world. The company has the experience and expertise to serve clients in every aspect of the entertainment industry.
A seasoned international marketer, Gigi Otero was sole publicist for France Telecom unit GlobeCast America, a leading full-service television production and transmission provider, and for its chief executive officer, for nine years beginning with the establishment of GlobeCast predecessor Hero Productions in Miami in 1993. In addition, Gigi Otero Public Relations was agency of record for Spanish-language music network HTV from its launch in 1995 until its sale to Cisneros Television Group in 1999.
Through her work on behalf of these and other clients, Otero was instrumental in branding Miami as the Hispanic Hollywood. In addition, she was the catalyst for Variety moving its Latin American base from Mexico City to Miami in 1997.
Before going out on her own, Otero trained with top Los Angeles public relations firm Bender, Goldman & Helper. There, she represented entities in all areas of entertainment, including pay-TV, broadcasting, production and post facilities, film and TV productions, personalities and events.
These included Antena 3, GEMS Television, Canal Fox, Hero Productions, Comtel, Media Comm, 20th Century Fox’s “Only The Strong,” 20th Television’s “Fortune Hunter,” Telemundo’s “Studio X,” Gloria Estefan, Xuxa, Walter Mercado, the 1992 Hurricane Relief concert, the 1994 all-star opening of Planet Hollywood Miami, and the 1995 inaugural bash for The Box’s South Beach headquarters.
Otero achieved notable success publicizing GEMS Television to U.S. consumers market-by-market, garnering prominent placements in both Hispanic and General Market media to coincide with individual system launches across the country.
Gigi Otero Public Relations has completed projects for pay-TV clients including programmers MGM Networks Latin America, LLC, and Fashion Television (FTV), multiple system operator Amzak International, L.L.C., and equipment distributors iCS/Itochu Cable Services and CableNetwork Associates. Other clients have included Paris-based GlobeCast Corporate, trade show organizers @d:tech (for lead agency Bender/Helper Impact), National Satellite Publishing and Global Exposition Holdings, L.C., producers of the Private & Wireless Show; and MundoIT.com, a Spanish-language Internet news service.
Current clients include MGM Networks Latin America’s Casa Club TV, Miami-based programmer Bela Broadcasting, LLC, owner and operator of Spanish-language family channels KBEH-TV Channel 63 Los Angeles and KMOH-TV Channel 6 Phoenix; pay-TV start-up network AMP TV launching June 2005, production designer and former “Trading Spaces” cast member Rick Rifle, Shepley Winings Public Relations, and GlobeCast America, which the firm continues to serve on a per-project basis.
Gigi Otero Public Relations maintains relationships with domestic and international, English- and Spanish-language entertainment, film, broadcast, pay-TV, home entertainment, production, post, satellite and business media, as well as national and local consumer media, with emphasis on Southern California and South Florida. Otero is a member of the Entertainment Publicists Professional Society (EPPS), the National Association of Latino Independent Producers (NALIP) and the National Association of Television Program Executives (NATPE).
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